CHƯƠNG TRÌNH HỌC

Để tốt nghiệp chương trình và được cấp bằng Thạc sĩ Quản trị Kinh doanh của Đại học Nam Columbia, sinh viên phải hoàn thành 12 môn học với tổng số 36 tín chỉ môn học (gồm 24 tín chỉ bắt buộc và 12 tín chỉ chuyên ngành). Sinh viên phải hoàn thành 36 tín chỉ môn học dưới đây Số tín chỉ Môn học bắt buộc Môn chuyên ngành 24 12 Tổng số tín chỉ 36 Môn học bắt buộc (với tất cả các chuyên ngành) 24 ACC 5301 – Ứng dụng Quản lý của Kế toán × ACC 5301 – Management Applications of Accounting Description Outcomes PreRequisites Textbooks * Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu. BUS 6320 – Quản trị Chiến lược Toàn cầu × BUS 6320 – Global Strategic Management Description Examines global strategic business planning holistically with emphasis on determining effective strategic direction and business policy. Through the comparison of global strategic business models, processes for compiling innovative, sustainable business strategies are revealed. Serves as the capstone for the Master of Business Administration curriculum and includes significant understanding of relevant topics including the role of leadership, risk management, internal/external analysis, implementation, control/measurement, and ethical parameters of strategic business management. Outcomes Compare global strategic business models. Analyze the processes for formulating sustainable corporate business strategies. Synthesize the role of leadership in strategic business planning. Summarize the role of innovation and risk management in strategic business planning. Explain implementation, control, and measurement in overall evaluation of business strategies. Assess the ethical parameters of strategic business models. Discuss an effective global business strategy for an organization. PreRequisites MBA 5652 MBA 6053 MBA 5501 ACC 5301 MBA 5401 MHR 6451 MBA 6081 Textbooks * Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu. MBA 5401 – Các hệ thống Thông tin Quản lý × MBA 5401 – Management Information Systems Description Considers the theory and practice of management information systems, including information requirements analysis, design methodology, and system implementation considerations. Topics include new technology convergence, management of disrupted technology, technology impacts, and business continuity planning. Outcomes Analyze the use of information systems in business. Examine emerging trends in information technology for organizations. Explain how information technology systems influence organizational strategies. Evaluate the prevailing ethical issues of information systems. Critique core information systems applications from a business perspective. Assess the procedures for securing information systems. Discuss an information technology infrastructure. PreRequisites None Textbooks Management information systems: Managing the digital firm (Rev: 16th ed.) Publisher Pearson (2020) Author Laudon, K. C., & Laudon, J. P. ISBN 9780135191798 Price (No information available) * Disclaimer: Textbooks listed are based on the last open revision of the course. … Continue reading “CHƯƠNG TRÌNH HỌC”

Để tốt nghiệp chương trình và được cấp bằng Thạc sĩ Quản trị Kinh doanh của Đại học Nam Columbia, sinh viên phải hoàn thành 12 môn học với tổng số 36 tín chỉ môn học (gồm 24 tín chỉ bắt buộc và 12 tín chỉ chuyên ngành).

Sinh viên phải hoàn thành 36 tín chỉ môn học dưới đây

Số tín chỉ

Môn học bắt buộc

Môn chuyên ngành

Tổng số tín chỉ

Môn học bắt buộc (với tất cả các chuyên ngành)

ACC 5301 – Ứng dụng Quản lý của Kế toán

BUS 6320 – Quản trị Chiến lược Toàn cầu

MBA 5401 – Các hệ thống Thông tin Quản lý

Description

Considers the theory and practice of management information systems, including information requirements analysis, design methodology, and system implementation considerations. Topics include new technology convergence, management of disrupted technology, technology impacts, and business continuity planning.

Outcomes

Analyze the use of information systems in business.
Examine emerging trends in information technology for organizations.
Explain how information technology systems influence organizational strategies.
Evaluate the prevailing ethical issues of information systems.
Critique core information systems applications from a business perspective.
Assess the procedures for securing information systems.
Discuss an information technology infrastructure.

PreRequisites

None

Textbooks

Management information systems: Managing the digital firm (Rev: 16th ed.)
Publisher	Pearson (2020)
Author	Laudon, K. C., & Laudon, J. P.
ISBN	9780135191798
Price	(No information available)

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, view the course syllabus or contact the CSU Bookstore at bookstore@columbiasouthern.edu.

MBA 5501 – Marketing nâng cao

Description

Provides an overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities.

Outcomes

Explore the management of marketing implementation and control processes for organizations to predict business outcomes.
Synthesize the use of marketing research and demand forecasting to predict business outcomes, and contrast the influence of micro and macro environment factors on marketing strategies.
Compare new product development and competitive product strategies.
Analyze consumer relationships and buying processes by outlining the development and cultivation of customer relationships considering value, satisfaction, and loyalty.
Distinguish between market segmentation, market targeting, and brand equity in the market planning process.
Explore positioning, differentiation, and pricing strategies for effective marketing scenarios.
Compare holistic, direct, personal selling, retail, and wholesale marketing concepts.
Examine the key aspects in managing advertising, sales, promotion, events, and public relations.

PreRequisites

None

Textbooks

Marketing management (Rev: 15th ed.)
Publisher	Pearson (2016)
Author	Kotler, P., & Keller, K. L.
ISBN	9780133856460
Price	(No information available)

MBA 5652 – Các Phương pháp Nghiên cứu

Description

Introduces both the theory and practice of using quantitative and qualitative research methodological approaches to solve problems, leverage opportunities, and help achieve organizational goals. Applied research methods are illustrated, including surveys, interviews, focus groups, case studies, observations, and experimentation. Contemporary and actionable statistical procedures as well as data analysis tools are examined. Best practices for presentation of research results also are appraised.

Outcomes

Discuss how research-based decision-making can directly affect organizational practices.
Examine the developmental components of the research process.
Compare and contrast the differences between qualitative and quantitative research methodologies.
Evaluate different types of research methods.
Examine the advantages and disadvantages of collecting primary and secondary data.
Differentiate between various research-based tools commonly used in businesses.
Test data for a business research project.
Synthesize the results of a research-based plan.

PreRequisites

None

Textbooks

Research design: Qualitative, quantitative, and mixed methods approaches (Rev: 5th ed.)
Publisher	Sage (2018)
Author	Creswell, J. W., & Creswell, J. D.
ISBN	9781506386706
Price	$69.68

MBA 6053 – Kinh tế học Quản lý

Description

Applies economic theory to managerial decision making. Topics include demand analysis and estimation, analysis of cost and production, profit maximization under different market structures, optimal pricing, and decision making under uncertainty.

Outcomes

Determine market equilibrium using supply and demand models.
Relate the different types of elasticity concepts to business scenarios.
Interpret results using demand functions and regression models.
Analyze how price and output influence profit maximization.
Evaluate pricing practices in imperfect competition.
Evaluate investment decisions to maximize value.
Discuss the implications of uncertainty in managerial decision-making.
Apply game theory in pricing, output, and decisions in an oligopoly market.

PreRequisites

None

Textbooks

Managerial economics and business strategy (Rev: 9th ed.)
Publisher	McGraw-Hill Education (2017)
Author	Baye, M. R., & Prince, J. T.
ISBN	9781259896422
Price	$168.74

MBA 6081 – Tài chính Doanh nghiệp

Description

Presents the fundamentals of corporate finance management, emphasizing the development of tools of analysis necessary to assess a company’s financial health and value; allocate financial resources; determine cost of capital; and assess investment and business opportunities, risk-return relationships, and working capital management.

Outcomes

Formulate financial decisions based on financial statement analysis.
Assess a company’s performance based on financial ratio analysis.
Apply the valuation principle.
Compare short- and long-term financing.
Assess a company’s management of human capital.
Apply the time value of money (TVM) to capital budget decision-making.
Describe implications of mergers and acquisitions.
Analyze the risk and return of a financial decision.

PreRequisites

None

Textbooks

Financial management: Theory and practice (Rev: 15th ed.)
Publisher	Cengage Learning (2017)
Author	Brigham , E. F., & Ehrhardt, M. C.
ISBN	9781305632295
Price	(No information available)

MHR 6451 – Các Biện pháp Quản trị Nguồn nhân lực

Description

Examines personnel administration for line supervisors and managers and integrates a systems approach to government regulation of employment, employment laws, conflict resolution, and performance-based personnel management.

Outcomes

Propose leadership theories that could advance employee motivation.
Discuss the impact of employment law on an organization’s policy on equal employment opportunity.
Assess the role of culture in human resource management practices within a global organization.
Develop a human resource plan to address employee conflict.
Evaluate performance-based review processes.
Appraise the impact of different compensation strategies that relate to employee motivation.
Create a training and development module for midlevel business managers.
Analyze the impact of different collective bargaining strategies on employee morale.

PreRequisites

None

Textbooks

Integrated Learning Resource
Publisher	(No information available)
Author	(No information available)
ISBN	(No information available)
Price	(No information available)

Chuyên ngành Tổng hợp

MBA 6601 – Kinh doanh Quốc tế

MBA 6961 – Quản trị Dự án

MBA 6301 – Đạo đức Kinh doanh

MSL 6040 – Vấn đề hiện tại trong Nghệ thuật Lãnh đạo

Chuyên ngành Tài chính

FIN 6302 – Quản trị Tài chính nâng cao

MBA 6641 – Kinh tế Quốc tế

Description

Presents a study of trade and international economics. Considers comparative advantage, production factors, and how growth is influenced by trade and various alternative trade theories. Analysis of trade restrictions and the effect of trade on environment and political policies.

Outcomes

Distinguish between international and domestic economic issues.
Explain why seven themes recur in international economics and discuss their significance.
Explain how the Ricardian model, the most basic model of international trade, works and how it illustrates the principle of comparative advantage.
Explain how differences in resources can cause international trade.
Discuss why trade often creates losers as well as winners.
Explain the effects of tariffs and subsidies on trade patterns and the welfare of trading nations and on the distribution of income within countries.
Detail the “dumping” arguments used by domestic industries as a basis for protectionism and explain the relationship between dumping and price discrimination.
Discuss the role of external economies and knowledge spillovers in shaping comparative advantage and international trade patterns.
Discuss the causes, as well as the winners and losers, from migration and labor mobility between nations.
Articulate arguments for free trade that go beyond the conventional gains from trade.
Evaluate national welfare arguments against free trade.
Summarize the basic ideas behind “economic dualism” and its relationship to international trade
Discuss the recent economic history of the East Asian countries, such as Taiwan and South Korea, and detail the relationship between their rapid economic growth and participation in international trade.
Summarize the more sophisticated arguments for interventionist trade policy, especially those related to externalities and economies of scale.

PreRequisites

None

Textbooks

International economics: Theory and policy (Rev: 9th ed.)
Publisher	Prentice Hall (2013)
Author	Krugman, P., Obstfeld, M., & Melitz, M.
ISBN	9780132146654
Price	$172.58

MBA 6651 – Tài chính Quốc tế

Description

Presents a study of economics in the international context of foreign exchange and currency markets and their impact on international economics. The interrelationship of exchange rates and economic factors are also discussed.

Outcomes

Examine the concept of the current account balance.
Employ the current account balance to extend national income accounting to open economies.
Apply national income accounting to the interaction of saving, investment, and net exports.
Evaluate and discuss the national money markets in which interest rates are determined.
Compare how monetary policy and interest rates feed into the foreign exchange market.
Discuss the concept of the real exchange rate.
Analyze the factors that affect real exchange rates and relative currency prices in the long run.
Explain the role of the real exchange rate in determining the aggregate demand for a country’s output.
Demonstrate causes and effects of balance of payments crises.
Evaluate how alternative multilateral systems for pegging exchange rates work.
Explain how the goals of internal and external balance motivate economic policy makers in open economies.
Summarize how the monetary and fiscal policies of a large country such as the United States are transmitted abroad.
Analyze the economic function of international portfolio diversification.
Explain factors leading to the explosive recent growth of international financial markets.
Analyze problems in the regulation and supervision of international banks and nonbank financial institutions.

PreRequisites

None

Textbooks

International financial management (Rev: 2nd ed.)
Publisher	Prentice Hall (2012)
Author	Bekaert, G., & Hodrick, R.
ISBN	9780132162760
Price	$182.85

PUA 5305 – Ngân sách và Tài chính công

Description

Presents the foundational theories and methodological tools used in public finance and budgeting. Students apply their knowledge to make use of finance and budgeting methodological tools, such as cost-benefit and cost-effectiveness analysis in the application of finance and budgetary theory to practice. Students also create and oversee public sector fiscal processes. Students evaluate a budget and identify important budget items that public managers must consider in preparation and presentation of a budget. The usefulness of finance and budgeting theoretical constructs and methodological tools are applied to solve real-world public finance and budgetary case studies.

Outcomes

Assess the relationship of historical and contemporary finance-budgeting theory to real-world public administration issues.
Discuss the ethical implications on the budget process at the federal, state, and local levels.
Compare contemporary financial management practices at the federal, state, and local levels.
Identify political factors that influence and determine financial management practice in the public arena.
Evaluate a model budget.
Consider the impact of citizen influence on the budgetary process at various levels of governance.
Describe the impact of budgetary deficiencies on public agencies.
Apply practical methods to reconstructing finance and budgeting techniques.

PreRequisites

PUA 5301

Textbooks

Public finance: A contemporary application of theory to policy (Rev: 11th ed.)
Publisher	Cengage Learning (2014)
Author	Hyman, D. N.
ISBN	9781285173955
Price	$266.14

Chuyên ngành Chăm sóc Sức khỏe

MHA 5001 – Quản trị Tài chính Chăm sóc sức khỏe

Description

Focuses on various aspects of financial management, including theory, terminology, and finance techniques used in healthcare organizations. An emphasis is placed on external financial options, cost accounting, and how change and innovation drive the organization. Students will learn how to use financial data to make decisions in strategic planning regarding the organization’s short-term and long-term future.

Outcomes

Appraise key methodologies used to apply financial management in healthcare organizations.
Explain variable and fixed costs for healthcare services or processes.
Compare and contrast the external financing options that are available for healthcare organizations today.
Assess the financial approach to strategic healthcare planning.
Critically evaluate the financial implications of current and future healthcare trends.
Discuss the future of healthcare financial management in the United States.

PreRequisites

None

Textbooks

Healthcare finance: An introduction to accounting and financial management (Rev: 6th ed.)
Publisher	Health Administration Press (2016)
Author	Gapenski, L. C., & Reiter, K. L.
ISBN	9781567937411
Price	$137.28

MHA 5101 – Nền tảng Pháp lý của lĩnh vực Chăm sóc sức khỏe

Description

Provides an analysis of the legal aspects of healthcare delivery and the impact on healthcare institutions. Students examine tort law, professional liability, cost controls, liability insurance, antitrust, and healthcare access.

Outcomes

Analyze ethical dilemmas in the healthcare environment.
Examine the sources and classifications of laws.
Assess the role of laws designed specifically for the healthcare environment.
Explain the features of managed care and federal assistance programs.
Examine the rights and responsibilities of the patient, physician, and medical practice.
Analyze the characteristics of negligence in the healthcare environment.
Interpret issues concerning the management of health information.
Explain the purpose, contents, and ownership of the medical record.

PreRequisites

None

Textbooks

Legal aspects of health care administration (Rev: 12th ed.)
Publisher	Jones & Bartlett Learning (2016)
Author	Pozgar, G. D.
ISBN	9781284065923
Price	$92.25

MHA 5201 – Phân tích Chính sách và Nguồn lực Sức khỏe

Description

Analyzes public policies impacting healthcare programs, services, organizations, and program accessibility to citizens. Explores health policy generation, legislation, and implementation.

Outcomes

Analyze the connection between health and health policies.
Examine the role of political competence in the pursuit of health.
Evaluate the impact of health policy on the healthcare system.
Evaluate the current and future impact of health policies on the healthcare system.
Analyze the context of health policy making.
Explain the concept of evidence-based public health (EBPH) in policy formulation.
Discuss the development of legislation from formulation to implementation.
Explain the role of incrementalism in policy making.

PreRequisites

None

Textbooks

Scutchfield and Keck’s principles of public health practice (Rev: 4th ed.)
Publisher	Cengage Learning (2017)
Author	Erwin, P. C., & Brownson, R. C.
ISBN	9781285182636
Price	$123.46

MHA 6501 – Quản trị Chăm sóc sức khỏe nâng cao

Description

Explores administrative practice in health care with emphasis on long-term and acute care services. Topics include healthcare structures and systems, managerial processes, operations, planning, marketing, human resources, finance, productivity and control, and the emerging trends in health services.

Outcomes

Compare and contrast health services organizations within the health care system.
Discuss effective leadership strategies used by healthcare managers in the health services setting to include adaptation and transformation, communication strategies, and conflict resolution.
Describe methods of managing conflict in the healthcare organization to include, concepts of negotiation, and third-party intervention.
Relate the concepts of work design, motivation, and information flow.
Analyze the decision-making process for designing and redesigning organizational structures in health services organizations.
Explain the role of strategic alliances in enhancing organizational performance.
Discuss the concept of learning organizations in health services organizations.
Compare the approaches of quality assurance and quality improvement.
Analyze strategies to achieve an effective healthcare organization.

PreRequisites

None

Textbooks

Transforming health care leadership: A systems guide to improve patient care, decrease costs, and improve population health
Publisher	Jossey-Bass (2014)
Author	Maccoby, M., Norman, C., Norman, C. J., & Margolies, R.
ISBN	9781118505632
Price	$42.90

Chuyên ngành Quản trị Nhân sự

MHR 6401 – Luật lao động

Description

Examines laws and regulations impacting rights and responsibilities within the employee and employer relationship. Topics include common law principles, discrimination, wage and hour law, National Labor Relations Act, and other labor and employment laws. Focus is on federal laws governing employment.

Outcomes

Discuss the legal significance of the employer-employee relationship.
Summarize Title VII of the Civil Rights Act of 1964.
Analyze the impact that workplace sexual harassment has on an organization.
Characterize conduct that violates federal anti-discrimination laws in employment.
Explain the concept of reasonable accommodation under the Americans with Disabilities Act (ADA).
Discuss the history of racial discrimination in employment in the United States.
Discuss bargaining matters under U.S. labor laws.
Evaluate the Occupational Safety Health Administration’s (OSHA) regulatory power in the context of workplace safety.

PreRequisites

None

Textbooks

Employment law for human resource practice (Rev: 6th ed.)
Publisher	Cengage Learning (2019)
Author	Walsh, D. J.
ISBN	9781337555326
Price	(No information available)

MHR 6551 – Đào tạo và Phát triển

Description

Presents a study of current trends in human resource training and development with application to diverse organizational environments and labor practices.

Outcomes

Formulate different developmental approaches to training.
Describe major training-related theories.
Outline elements of effective sharing of knowledge among employees.
Describe the application and uses of different delivery systems.
Synthesize cultural influences on learning and development in an organization.
Evaluate internal and external resources used when creating appropriate career development interventions.
Construct a rationale for designing training for leadership competencies.
Summarize key aspects of strategic performance management processes.

PreRequisites

None

Textbooks

Integrated Learning Resource
Publisher	(No information available)
Author	(No information available)
ISBN	(No information available)
Price	(No information available)

MHR 6751 – Quan hệ Lao động và Thỏa ước Tập thể

Description

Explores labor relations, contract negotiation, administration, bargaining units, and decision-making processes. Examines the social, political, and economic impacts of collective bargaining and challenges to the administration of a collectively established relationship.

Outcomes

Evaluate the evolution of the American labor movement.
Examine the challenges for unions and employers in the modern workplace.
Critique the concept of collective bargaining.
Identify union avoidance strategies.
Construct a labor agreement.
Compare and contrast negotiation models, strategies, and tactics.
Judge the market factors that influence labor negotiations on employee benefits.
Compare and contrast union and employer concerns of job seniority and security.
Analyze mediation and arbitration.
Interpret the laws that affect unions and equal employment.

PreRequisites

None

Textbooks

The labor relations process (Rev: 10th ed.)
Publisher	South-Western (2012)
Author	Holley, W. H., Jr., Jennings, K. M., & Wolters R. S.
ISBN	9780538481984
Price	$229.28

MHR 6901 – Quản trị Tiền lương

Description

Presents fundamental concepts, issues, and techniques associated with designing, managing, and evaluating compensation and benefits programs for increased organizational performance and competitive staffing.

Outcomes

Discuss the role of employees, employers, unions, and the government in the development of compensation programs.
Assess the impact of the Civil Rights Act of 1964, the Bennett Amendment, and Executive Order 11246 on compensation practices.
Outline the similarities and differences between merit pay plans and incentive pay plans.
Propose a compensation survey related to a compensation plan.
Explain workers’ compensation.
Summarize recommended considerations prior to selecting from various types of pension plans.
Categorize workers by the type of pay and benefits received.
Summarize the potential impact of training and development on employee compensation.

PreRequisites

None

Textbooks

Strategic compensation: A human resource management approach (Rev: 9th ed.)
Publisher	Pearson (2017)
Author	Martocchio, J. J.
ISBN	9780134320540
Price	$269.30

Chuyên ngành Marketing

MBA 5841 – Marketing chiến lược

Description

Presents an overview of marketing management with an emphasis placed on enabling the marketing manager to create strategies that “fit” the product/service to the organization’s distinctive competencies and its target market. Develops decision-making skills in marketing and provides an overview of the strategic marketing management process. Reviews the different methods used to address and exemplify the many issues and problems that are involved in creating and implementing the marketing strategy.

Outcomes

Analyze an organization’s strategic marketing goals that align with its mission.
Examine organizational growth opportunities.
Contrast different product market strategies.
Evaluate an integrated marketing communication mix.
Create a budget to include marketing, financial, and production resources.
Classify concepts related to price and its impact on business strategies.
Construct recovery strategies to improve organizational marketing goals.
Develop an integrated comprehensive marketing strategy for an organization’s product offering.

PreRequisites

None

Textbooks

Strategic market management (Rev: 11th ed.)
Publisher	Wiley (2018)
Author	Aaker, D. A., & Moorman, C.
ISBN	9781119392200
Price	$59.43

MBA 5851 – Nghiên cứu Marketing

Description

Introduces students to the marketing research process and the importance of market research within an organization. The course includes an exploration of the methodologies that market researchers use to compile and analyze information through the use of statistical tools. Ethical aspects of market research are also examined.

Outcomes

Describe the scope of market research through the marketing research process.
Explain the difference between the methodologies of qualitative and quantitative research.
Examine the primary scales of measurement used in market research.
Interpret the criteria used for scale evaluation to assess reliability, validity, and generalization.
Indicate how researchers use questionnaires to obtain accurate data and minimize response error.
Compare probability sampling techniques utilized by marketing researchers.
Evaluate the significance of data analysis.
Discuss the importance of interpreting results with emphasis on interactions, relative importance of factors, and multiple comparisons.
Explain the nature and methods of bi-variant regression analysis.
Illustrate the ethical responsibilities of marketing research.

PreRequisites

None

Textbooks

Essentials of marketing research (Rev: 6th ed.)
Publisher	Cengage (2016)
Author	Babin, B. J., & Zikmund, W. G.
ISBN	9781305263475
Price	$203.89

MBA 5861 – Marketing sản phẩm mới

Description

Explores several new product subject areas including marketing, branding, creative design, and management issues related to new product marketing. Designed for students interested in brand management and positioning in the context of both small entrepreneurial firms and large corporations. Explores the challenges faced by marketers, business managers, and consultants in bringing a new technology to the market.

Outcomes

Describe the management challenges associated with introducing a new product to market, including developing a brand strategy.
Develop strategic goals based on the strategic platform decisions and target market selection.
Explain the importance of the creative element with respect to developing innovative products and their respective marketing programs.
Assess the value of branding within the context of new product development and management.
Explain the impact of positioning and brand equity on new product development.
Evaluate methods of measuring and interpreting brand performance.
Examine the role of brand extensions in the management of new product introductions.
Discuss the management of new product brands to include management over a period of time and overcoming geographic boundaries.

PreRequisites

None

Textbooks

Strategic brand management: Building, measuring, and managing brand equity (Rev: 4th ed.)
Publisher	Prentice Hall (2014)
Author	Keller, K. L.
ISBN	9780132664257
Price	$190.84

MBA 5871 – Marketing B2B

Description

Provides a presentation of strategic marketing and business policies with an application of the business-to-business platform. Focus is placed on the organizational buyer and the need for a relationship based buying structure. Concepts include the foundations of e-commerce, retailing and advertising, market research, various marketing strategies and implementation of such strategies, and the management of business marketing channels.

Outcomes

Differentiate between business-to-business (B2B) and business-to-consumer (B2C) marketing.
Anayze several strategic marketing business-to-business (B2B) models.
Assess the importance of developing relationships with all stakeholders within the business-to-business (B2B) model.
Discuss the complexity of the organizational buying process and the high volume of sales.
Desribe the guidelines for effective marketing within the business-to-business (B2B) sector, utilizing the marketing mix.
Summarize the importance of e-commerce in the buinsess-to-business (B2B) world.
Propose how global competition will impact business-to-business (B2B) marketing.
Explain business-to-business (B2B) marketing ethics.

PreRequisites

None

Textbooks

Business marketing management: B2B (Rev: 12th ed.)
Publisher	Cengage Learning (2017)
Author	Hutt, M. D., & Speh, T. W.
ISBN	9781337296540
Price	$117.00

Chuyên ngành Quản trị Dự án

MBA 6931 – Cách thức và Chiến lược Quản trị Dự án

Description

Introduces the methodologies and technologies that assist project managers in the coordination of projects from inception through completion. Instructs learners to satisfy customer needs, apply budgeting concepts, manage production time, invest resources, and create performance specifications designed with defined requirements. Provides tools to understand, design, and apply systematic project management organization and administration.

Outcomes

Discuss key project management concepts.
Explain the demands of project managers.
Characterize important project management issues.
Outline project activity and risk taking in the project management process.
Analyze productive project scheduling techniques.
Explore efficient resource management procedures.
Evaluate key concepts in budget preparation and management.
Summarize the processes entailed in resource allocation and monitoring.
Explain the project control, auditing, and termination aspects of project management.

PreRequisites

None

Textbooks

Project management: A strategic managerial approach (Rev: 10th ed.)
Publisher	Wiley (2018)
Author	Meredith, J. R., Shafer, S. M., & Mantel, S. J., Jr.
ISBN	9781119369097
Price	$124.93

MBA 6941 – Quản lý Nhóm Dự án

Description

Analyzes the diverse sectors of project management leadership, team activity, and range of organizations and topics related to project teams. Project teams are comprised of multiple job sectors and divisions. The roles of project team members are explored from project creation to completion, while managing team conflict, motivation, individual and group behavior, and strategic completion of work assignments.

Outcomes

Examine the nuances of individual and organizational behavior.
Analyze the behavioral characteristics of individual project team members.
Evaluate individual behavior as a component of team behavior.
Explore the dynamics of project teams.
Describe the process of leadership when leading project teams.
Discuss conflict management and negotiation strategies.
Compare the advantages and disadvantages of various organizational structures.
Assess strategies to manage organizational change.

PreRequisites

None

Textbooks

Handbook of project-based management: Leading strategic change in organizations (Rev: 4th ed.)
Publisher	McGraw-Hill Education (2014)
Author	Turner, J. R.
ISBN	9780071821780
Price	$82.33

MBA 6951 – Quản lý Dự án Tổng thể

Description

Provides a comprehensive study of the project management process and the complexities of project management from a systems perspective. Includes the systematic approach to planning activities, controlling and closing project integration management, project scope management, project time management, project cost management, project quality management, project communication management, project risk management, and project human resources management. Prepares students to plan, control, and perform projects within the modern workplace by presenting requisite processes and techniques.

Outcomes

Examine the roles and responsibilities of a project manager.
Analyze the elements of measures of performance in the context of the triple constraints.
Determine the scope of a project.
Create a network diagram that considers precedence diagramming and work sequence.
Evaluate sources of project risk strategies.
Assess proven scheduling techniques.
Explain the steps involved in building a project’s budget.
Outline tasks associated with closing a project.

PreRequisites

None

Textbooks

Project management: A systems approach to planning, scheduling, and controlling (Rev: 12th ed.)
Publisher	Wiley (2017)
Author	Kerzner, H.
ISBN	9781119165354
Price	$77.22

MBA 6961 – Quản trị Dự án

Description

Provides a comprehensive study of the skills of problem-solving and decision-making, which are critical to effective project management. Includes program value, project definition, environmental considerations, time sensitivity, risk sensitivity, metrics gathering, cost reduction, impact analysis, risk response controls, and basic elements of contracts. Focuses on practicing effective decision-making, including learning how to identify and quantify problems and potential solutions.

Outcomes

Evaluate methods for risk management.
Apply best practices for project budgeting and cost management procedures.
Utilize various project scheduling techniques.
Develop a quality management plan to ensure project quality.
Prepare a final project report.
Determine project requirements using requirement collection tools and techniques.
Outline project communications to manage stakeholder expectations and report performance.
Plan project procurements by identifying methods to manage procurements and monitor contract performance.

PreRequisites

None

Textbooks

Project management: Achieving competitive advantage (Rev: 5th ed.)
Publisher	Pearson (2019)
Author	Pinto, J. K.
ISBN	(No information available)
Price	(No information available)

Chuyên ngành Quản trị công

PUA 5301 – Hành chính Cơ sở công

Description

Focuses on the evolution of the ontological (view of reality) and epistemological (view of knowledge derivation) theoretical foundations that undergird the multidisciplinary applied field of public administration research and practice. Students engage in critical thinking and decision-making in the application of public administration theoretical knowledge to the processes of solving real-world problems facing the field of public administration demonstrated in written evaluation briefings using both analysis and synthesis.

Outcomes

Analyze public administration as a multidisciplinary field of research and practice.
Examine the concept of intergovernmental reinvention in public service.
Appraise a code of ethics as it relates to public administration.
Explore applicable financial management and budgeting methods useful in public administration in order to solve real-world problems.
Critique management styles of public managers in public organizations as they apply to solving problems in the public agency/organization.
Deduce the viability of collaboration and coordination theories related to financial accountability and agency transparency in public agencies.
Integrate public administration theories into the evolving theoretical foundations of social equity, equality, and discrimination policies in managing public organizations.
Evaluate historical and contemporary public administration theories when applied to future trends in public administration.

PreRequisites

None

Textbooks

Classics of public administration (Rev: 8th ed.)
Publisher	Cengage Learning (2017)
Author	Shafritz, J. M., & Hyde, A. C. (Eds.).
ISBN	9781305639034
Price	$163.74

PUA 5305 – Ngân sách và Tài chính công

Description

Outcomes

Assess the relationship of historical and contemporary finance-budgeting theory to real-world public administration issues.
Discuss the ethical implications on the budget process at the federal, state, and local levels.
Compare contemporary financial management practices at the federal, state, and local levels.
Identify political factors that influence and determine financial management practice in the public arena.
Evaluate a model budget.
Consider the impact of citizen influence on the budgetary process at various levels of governance.
Describe the impact of budgetary deficiencies on public agencies.
Apply practical methods to reconstructing finance and budgeting techniques.

PreRequisites

PUA 5301

Textbooks

Public finance: A contemporary application of theory to policy (Rev: 11th ed.)
Publisher	Cengage Learning (2014)
Author	Hyman, D. N.
ISBN	9781285173955
Price	$266.14

PUA 5306 – Chính sách công

Description

Provides a critical overview of the public policy process and effects on public, nonprofit, and private organizations. Students identify the steps in the public policy and analysis process, including problem identification, policy formation, and implementation, as well as evaluate techniques within various public sectors and nonprofit organization environments. Students implement successful strategies using case analysis and demonstrate understanding of the policy steps as students apply them to a public policy moving through their state, city, or county legislature or policy regulation within the public agency.

Outcomes

Explain the policy environment to include official policy makers and unofficial participants.
Evaluate the major stages in the public policy process.
Differentiate administrative politics and policymaking.
Analyze the methodological problems in the study of public policymaking.
Summarize theories of public policy decision-making.
Discuss the relationship between public policy and budgeting.
Assess future alternatives for reforming the relationships between government and the economy.
Analyze the impact that education and healthcare policies have on the future of policymaking.

PreRequisites

None

Textbooks

Understanding public policy (Rev: 15th ed.)
Publisher	Pearson (2017)
Author	Dye, T. R.
ISBN	9780134169972
Price	$165.95

PUA 5307 – Lập kế hoạch Chiến lược

Description

Provides an in-depth examination of strategic planning in the public and nonprofit sectors. Highlights how the lack of strategic planning has negatively impacted the efficiency and effectiveness of public and nonprofit agencies historically. In addition, the course presents real-world applicable strategies and techniques that can empower public and nonprofit agencies to craft strategic plans that will help ensure their health and success during an era of cutback management, reduced budgets and revenues, and increased citizen and stakeholder demand.

Outcomes

Analyze the strategic planning decision-making process in public and nonprofit organizations.
Justify the impact of eliminating strategic planning within public and nonprofit agencies regarding service delivery capabilities.
Assess strategic planning theories applicable to solving real-world problems in public sector organizations.
Compare and contrast strategic planning in the private and public/nonprofit sectors.
Conduct a SWOT analysis to help clarify agency mission and goals.
Evaluate how strategic planning relates to the core functions of public sector organizations.
Discuss strategies for overcoming barriers in strategic planning related to institutional and structural problems.
Create a strategic plan for a public sector organization.

PreRequisites

None

Textbooks

Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement (Rev: 5th ed.)
Publisher	Wiley (2018)
Author	Bryson, J. M.
ISBN	9781119071600
Price	$80.60

Đăng ký môn học

Trường Đại học Nam Columbia – phân hiệu Việt Nam đưa ra 3 phương thức học tập để sinh viên lựa chọn nhằm hỗ trợ tốt nhất cho việc bố trí thời gian học.

Học theo lớp
Học trực tuyến toàn phần
Học theo kỳ

Sinh viên có thể đăng ký cùng lúc tối đa là 3 môn học nếu thỏa mãn các điều kiện học tập sau:

Đã hoàn thành ít nhất 6 tín chỉ môn học (tương đương 2 môn) trong chương trình học hiện tại của Trường Đại học Nam Columbia;
Có điểm Trung bình tích lũy tối thiểu 3.0;
Duy trì một quá trình học tập hợp lý;
Đọc và hiểu các chính sách về việc thử thách học tập, tạm dừng và buộc thôi học của Trường.

1. Phương thức học tập theo lớp

Sinh viên học theo module cùng với nhiều bạn học khác. Thông thường các sinh viên đăng ký cùng lúc 2 môn học / module.

Có 4 module trong một năm học, bắt đầu từ tháng 1 và kết thúc vào tháng 12 hàng năm.

Sau khi kết thúc môn học đã đăng ký, nếu đạt yêu cầu, sinh viên sẽ tiếp tục đăng ký môn học tiếp theo. Quá trình này được tiếp tục cho đến hết chương trình.

Việc đăng ký môn học phải được tiến hành 10 ngày trước ngày bắt đầu môn học. Mỗi môn học đều quy định rõ:

Ngày bắt đầu học (Start Date)
Ngày nộp bài tập/bài kiểm tra (Submission Date)
Ngày kết thúc môn học (End Date)

Thời hạn hiệu lực của môn học sẽ là 10 tuần liên tục. Trong thời gian này, sinh viên sẽ tương tác trên hệ thống Blackboard với giáo sư hướng dẫn, tiếp thu bài giảng qua các băng hình do giảng sư thực hiện và, quan trọng nhất, là tham gia các buổi học trên lớp được hướng dẫn bởi các trợ giảng Việt Nam. Cuối mỗi môn học, sinh viên Việt Nam có thêm 2 tuần để học tại chỗ với các giáo sư đến từ Trường Đại học Nam Columbia.

Nếu sinh viên đăng ký nhiều hơn 1 môn học cùng một lúc, thời lượng các môn học cũng sẽ không thay đổi. Có nghĩa là sinh viên vẫn phải học tập, nộp bài, làm bài kiểm tra trong 10 tuần cho tất cả các môn học đã đăng ký. Chính vì vậy, sinh viên cần cân nhắc số lượng môn học khi đăng ký.

Sinh viên có thể yêu cầu gia hạn thêm thời gian và đóng lệ phí thích hợp để hoàn thành môn học ngoài thời gian cho phép.

2. Phương thức học trực tuyến toàn phần

Sự linh hoạt là điểm nổi bật trong chương trình đào tạo của Trường Đại học Nam Columbia. Nếu không có điều kiện học tập cùng với lớp, sinh viên có thể đăng ký học trực tuyến toàn phần bất kỳ lúc nào với sự trợ giúp của giáo sư phụ trách môn học và từ đội ngũ tư vấn đào tạo của Trường.

Mỗi môn học được quy định diễn ra trong 10 tuần. Tuy nhiên, sinh viên có thể đẩy nhanh tiến độ học tập và kết thúc sớm môn học sau 4 tuần hoặc kéo dài môn học tối đa 18 tuần bằng cách xin gia hạn môn học có đóng phí. Xin xem thêm phần Học phí và Phí để biết thêm thông tin.

3. Phương thức học theo kỳ

Các kỳ học được bắt đầu hàng tháng và được công bố công khai trên trang web chính của Trường. Sinh viên có thể linh hoạt lựa chọn thời gian hoặc môn học mà mình thấy hợp lý để nhập học.

Việc học theo kỳ có lợi thế là giúp sinh viên có thể dễ dàng kết nối với giáo sư và nhiều bạn học cùng môn tại khắp nơi trên thế giới thông qua diễn đàn thảo luận môn học. Đồng thời sinh viên có thể chủ động hơn trong việc bố trí lịch học và lịch nộp bài tập.

Hiện tại, phương thức học theo kỳ chỉ được áp dụng cho chương trình Tiến sĩ Quản trị Kinh doanh.

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