CHƯƠNG TRÌNH HỌC

Sau khi hoàn thành môn học này, sinh viên có thể:

1. So sánh và đối chiếu các mô hình hoạch định chiến lược khác nhau.
2. So sánh và đối chiếu các chức năng tích hợp của quản trị doanh nghiệp.
3. Dựa trên các xu thế toàn cầu hiện nay , giải thích sự ảnh hưởng của Internet đến các doanh nghiệp như
   thế nào.
4. Phân tích tiến trình hoạch định chiến lược trong doanh nghiệp.
5. Đánh giá các phương pháp có thể ảnh hưởng đến việc thực hiện chiến lược chẳng hạn như các vấn đề về
   nhân sự, điều hành, và tổ chức.

1. Compare and contrast different strategic models.
2. Compare and contrast the integral functions of corporate governance.
3. Explain how the evolvement of the Internet affects corporations based on current worldwide trends.
4. Analyze the processes for formulating corporate strategy.
5. Evaluate methods that impact strategy implementation, such as staffing, directing, and organizing.

1. Explore the management of marketing implementation and control processes for organizations to predict business outcomes.
2. Synthesize the use of marketing research and demand forecasting to predict business outcomes, and contrast the influence of micro and macro environment factors on marketing strategies.
3. Compare new product development and competitive product strategies.
4. Analyze consumer relationships and buying processes by outlining the development and cultivation of customer relationships considering value, satisfaction, and loyalty.
5. Distinguish between market segmentation, market targeting, and brand equity in the market planning process.
6. Explore positioning, differentiation, and pricing strategies for effective marketing scenarios.
7. Compare holistic, direct, personal selling, retail, and wholesale marketing concepts.
8. Examine the key aspects in managing advertising, sales, promotion, events, and public relations.

1. Discuss how research-based decision-making can directly affect organizational practices.
2. Examine the developmental components of the research process.
3. Compare and contrast the differences between qualitative and quantitative research methodologies.
4. Evaluate different types of research methods.
5. Examine the advantages and disadvantages of collecting primary and secondary data.
6. Differentiate between various research-based tools commonly used in businesses.
7. Test data for a business research project.
8. Synthesize the results of a research-based plan.

1. Analyze the effects and applications of various organizational structures and levels of authority on employee motivation, morale, and culture.
2. Compare and contrast the impact of models of leadership on decision making and change within the organizational structure.
3. Explore sources and effects of power on managing conflict within an organization.
4. Examine the relationship between reward systems, organizational goals, and productivity.
5. Apply the practices of research and theory to models for organizational change.
6. Distinguish among organizational design models and organizational structures.
7. Evaluate organizational design and strategy within the global operations environment.

1. Analyze the concepts of business ethics from a personal and an organization perspective.
2. Assess the ethical issues facing business leaders.
3. Differentiate among the concepts of social responsibility, integrity, and business ethics.
4. Explain the significance of ethics-based decision making in the business environment.
5. Analyze the influence of corporate culture, including leadership, power, and motivation, on business ethics in the workplace.
6. Explain the pressures that influence ethical decision making in the organization.
7. Evaluate the need for ethical standards, codes of ethics, and practices in business.
8. Assess the auditing process for adherence to ethical practices.
9. Analyze the role that culture plays in global business ethics.

1. Differentiate international business from domestic business operations.
2. Analyze the effects of political, legal, economic, and cultural dimensions of international business on an organization.
3. Evaluate policies and factors affecting international trade patterns.
4. Distinguish between absolute advantage and comparative advantage trade theories.
5. Explore the influence of regional trading groups on an organization.
6. Examine economic concepts and indicators.
7. Calculate the implications of foreign exchange rates.
8. Examine the major marketing considerations applicable to international business.
9. Compare the accounting concepts of Generally Accepted Accounting Principles (GAAP) and International Financial Reporting Standards (IFRS).
10. Explore international human resource management and staffing approaches associated with multinational enterprises (MNEs).

1. Propose leadership theories that could advance employee motivation.
2. Discuss the impact of employment law on an organization’s policy on equal employment opportunity.
3. Assess the role of culture in human resource management practices within a global organization.
4. Develop a human resource plan to address employee conflict.
5. Evaluate performance-based review processes.
6. Appraise the impact of different compensation strategies that relate to employee motivation.
7. Create a training and development module for midlevel business managers.
8. Analyze the impact of different collective bargaining strategies on employee morale.

1. Evaluate methods for risk management.
2. Apply best practices for project budgeting and cost management procedures.
3. Utilize various project scheduling techniques.
4. Develop a quality management plan to ensure project quality.
5. Prepare a final project report.
6. Determine project requirements using requirement collection tools and techniques.
7. Outline project communications to manage stakeholder expectations and report performance.
8. Plan project procurements by identifying methods to manage procurements and monitor contract performance.

1. Formulate financial decisions based on financial statement analysis.
2. Assess a company’s performance based on financial ratio analysis.
3. Apply the valuation principle.
4. Compare short- and long-term financing.
5. Assess a company’s management of human capital.
6. Apply the time value of money (TVM) to capital budget decision-making.
7. Describe implications of mergers and acquisitions.
8. Analyze the risk and return of a financial decision.

1. Formulate financial decisions based on financial statement analysis.
2. Assess a company’s performance based on financial ratio analysis.
3. Apply the valuation principle.
4. Compare short- and long-term financing.
5. Assess a company’s management of human capital.
6. Apply the time value of money (TVM) to capital budget decision-making.
7. Describe implications of mergers and acquisitions.
8. Analyze the risk and return of a financial decision.

1. Distinguish between international and domestic economic issues.
2. Explain why seven themes recur in international economics and discuss their significance.
3. Explain how the Ricardian model, the most basic model of international trade, works and how it illustrates the principle of comparative advantage.
4. Explain how differences in resources can cause international trade.
5. Discuss why trade often creates losers as well as winners.
6. Explain the effects of tariffs and subsidies on trade patterns and the welfare of trading nations and on the distribution of income within countries.
7. Detail the “dumping” arguments used by domestic industries as a basis for protectionism and explain the relationship between dumping and price discrimination.
8. Discuss the role of external economies and knowledge spillovers in shaping comparative advantage and international trade patterns.
9. Discuss the causes, as well as the winners and losers, from migration and labor mobility between nations.
10. Articulate arguments for free trade that go beyond the conventional gains from trade.
11. Evaluate national welfare arguments against free trade.
12. Summarize the basic ideas behind “economic dualism” and its relationship to international trade
13. Discuss the recent economic history of the East Asian countries, such as Taiwan and South Korea, and detail the relationship between their rapid economic growth and participation in international trade.
14. Summarize the more sophisticated arguments for interventionist trade policy, especially those related to externalities and economies of scale.

1. Examine the concept of the current account balance.
2. Employ the current account balance to extend national income accounting to open economies.
3. Apply national income accounting to the interaction of saving, investment, and net exports.
4. Evaluate and discuss the national money markets in which interest rates are determined.
5. Compare how monetary policy and interest rates feed into the foreign exchange market.
6. Discuss the concept of the real exchange rate.
7. Analyze the factors that affect real exchange rates and relative currency prices in the long run.
8. Explain the role of the real exchange rate in determining the aggregate demand for a country’s output.
9. Demonstrate causes and effects of balance of payments crises.
10. Evaluate how alternative multilateral systems for pegging exchange rates work.
11. Explain how the goals of internal and external balance motivate economic policy makers in open economies.
12. Summarize how the monetary and fiscal policies of a large country such as the United States are transmitted abroad.
13. Analyze the economic function of international portfolio diversification.
14. Explain factors leading to the explosive recent growth of international financial markets.
15. Analyze problems in the regulation and supervision of international banks and nonbank financial institutions.

1. Assess the relationship of historical and contemporary finance-budgeting theory to real-world public administration issues.
2. Discuss the ethical implications on the budget process at the federal, state, and local levels.
3. Compare contemporary financial management practices at the federal, state, and local levels.
4. Identify political factors that influence and determine financial management practice in the public arena.
5. Evaluate a model budget.
6. Consider the impact of citizen influence on the budgetary process at various levels of governance.
7. Describe the impact of budgetary deficiencies on public agencies.
8. Apply practical methods to reconstructing finance and budgeting techniques.

1. Appraise key methodologies used to apply financial management in healthcare organizations.
2. Explain variable and fixed costs for healthcare services or processes.
3. Compare and contrast the external financing options that are available for healthcare organizations today.
4. Assess the financial approach to strategic healthcare planning.
5. Critically evaluate the financial implications of current and future healthcare trends.
6. Discuss the future of healthcare financial management in the United States.

1. Analyze ethical dilemmas in the healthcare environment.
2. Examine the sources and classifications of laws.
3. Assess the role of laws designed specifically for the healthcare environment.
4. Explain the features of managed care and federal assistance programs.
5. Examine the rights and responsibilities of the patient, physician, and medical practice.
6. Analyze the characteristics of negligence in the healthcare environment.
7. Interpret issues concerning the management of health information.
8. Explain the purpose, contents, and ownership of the medical record.

1. Analyze the connection between health and health policies.
2. Examine the role of political competence in the pursuit of health.
3. Evaluate the impact of health policy on the healthcare system.
4. Evaluate the current and future impact of health policies on the healthcare system.
5. Analyze the context of health policy making.
6. Explain the concept of evidence-based public health (EBPH) in policy formulation.
7. Discuss the development of legislation from formulation to implementation.
8. Explain the role of incrementalism in policy making.

1. Compare and contrast health services organizations within the health care system.
2. Discuss effective leadership strategies used by healthcare managers in the health services setting to include adaptation and transformation, communication strategies, and conflict resolution.
3. Describe methods of managing conflict in the healthcare organization to include, concepts of negotiation, and third-party intervention.
4. Relate the concepts of work design, motivation, and information flow.
5. Analyze the decision-making process for designing and redesigning organizational structures in health services organizations.
6. Explain the role of strategic alliances in enhancing organizational performance.
7. Discuss the concept of learning organizations in health services organizations.
8. Compare the approaches of quality assurance and quality improvement.
9. Analyze strategies to achieve an effective healthcare organization.

1. Discuss the legal significance of the employer-employee relationship.
2. Summarize Title VII of the Civil Rights Act of 1964.
3. Analyze the impact that workplace sexual harassment has on an organization.
4. Characterize conduct that violates federal anti-discrimination laws in employment.
5. Explain the concept of reasonable accommodation under the Americans with Disabilities Act (ADA).
6. Discuss the history of racial discrimination in employment in the United States.
7. Discuss bargaining matters under U.S. labor laws.
8. Evaluate the Occupational Safety Health Administration’s (OSHA) regulatory power in the context of workplace safety.

1. Formulate different developmental approaches to training.
2. Describe major training-related theories.
3. Outline elements of effective sharing of knowledge among employees.
4. Describe the application and uses of different delivery systems.
5. Synthesize cultural influences on learning and development in an organization.
6. Evaluate internal and external resources used when creating appropriate career development interventions.
7. Construct a rationale for designing training for leadership competencies.
8. Summarize key aspects of strategic performance management processes.

1. Evaluate the evolution of the American labor movement.
2. Examine the challenges for unions and employers in the modern workplace.
3. Critique the concept of collective bargaining.
4. Identify union avoidance strategies.
5. Construct a labor agreement.
6. Compare and contrast negotiation models, strategies, and tactics.
7. Judge the market factors that influence labor negotiations on employee benefits.
8. Compare and contrast union and employer concerns of job seniority and security.
9. Analyze mediation and arbitration.
10. Interpret the laws that affect unions and equal employment.

1. Discuss the role of employees, employers, unions, and the government in the development of compensation programs.
2. Assess the impact of the Civil Rights Act of 1964, the Bennett Amendment, and Executive Order 11246 on compensation practices.
3. Outline the similarities and differences between merit pay plans and incentive pay plans.
4. Propose a compensation survey related to a compensation plan.
5. Explain workers’ compensation.
6. Summarize recommended considerations prior to selecting from various types of pension plans.
7. Categorize workers by the type of pay and benefits received.
8. Summarize the potential impact of training and development on employee compensation.

1. Analyze an organization’s strategic marketing goals that align with its mission.
2. Examine organizational growth opportunities.
3. Contrast different product market strategies.
4. Evaluate an integrated marketing communication mix.
5. Create a budget to include marketing, financial, and production resources.
6. Classify concepts related to price and its impact on business strategies.
7. Construct recovery strategies to improve organizational marketing goals.
8. Develop an integrated comprehensive marketing strategy for an organization’s product offering.

1. Describe the scope of market research through the marketing research process.
2. Explain the difference between the methodologies of qualitative and quantitative research.
3. Examine the primary scales of measurement used in market research.
4. Interpret the criteria used for scale evaluation to assess reliability, validity, and generalization.
5. Indicate how researchers use questionnaires to obtain accurate data and minimize response error.
6. Compare probability sampling techniques utilized by marketing researchers.
7. Evaluate the significance of data analysis.
8. Discuss the importance of interpreting results with emphasis on interactions, relative importance of factors, and multiple comparisons.
9. Explain the nature and methods of bi-variant regression analysis.
10. Illustrate the ethical responsibilities of marketing research.

1. Describe the management challenges associated with introducing a new product to market, including developing a brand strategy.
2. Develop strategic goals based on the strategic platform decisions and target market selection.
3. Explain the importance of the creative element with respect to developing innovative products and their respective marketing programs.
4. Assess the value of branding within the context of new product development and management.
5. Explain the impact of positioning and brand equity on new product development.
6. Evaluate methods of measuring and interpreting brand performance.
7. Examine the role of brand extensions in the management of new product introductions.
8. Discuss the management of new product brands to include management over a period of time and overcoming geographic boundaries.

1. Differentiate between business-to-business (B2B) and business-to-consumer (B2C) marketing.
2. Anayze several strategic marketing business-to-business (B2B) models.
3. Assess the importance of developing relationships with all stakeholders within the business-to-business (B2B) model.
4. Discuss the complexity of the organizational buying process and the high volume of sales.
5. Desribe the guidelines for effective marketing within the business-to-business (B2B) sector, utilizing the marketing mix.
6. Summarize the importance of e-commerce in the buinsess-to-business (B2B) world.
7. Propose how global competition will impact business-to-business (B2B) marketing.
8. Explain business-to-business (B2B) marketing ethics.

1. Discuss key project management concepts.
2. Explain the demands of project managers.
3. Characterize important project management issues.
4. Outline project activity and risk taking in the project management process.
5. Analyze productive project scheduling techniques.
6. Explore efficient resource management procedures.
7. Evaluate key concepts in budget preparation and management.
8. Summarize the processes entailed in resource allocation and monitoring.
9. Explain the project control, auditing, and termination aspects of project management.

1. Examine the nuances of individual and organizational behavior.
2. Analyze the behavioral characteristics of individual project team members.
3. Evaluate individual behavior as a component of team behavior.
4. Explore the dynamics of project teams.
5. Describe the process of leadership when leading project teams.
6. Discuss conflict management and negotiation strategies.
7. Compare the advantages and disadvantages of various organizational structures.
8. Assess strategies to manage organizational change.

1. Examine the roles and responsibilities of a project manager.
2. Analyze the elements of measures of performance in the context of the triple constraints.
3. Determine the scope of a project.
4. Create a network diagram that considers precedence diagramming and work sequence.
5. Evaluate sources of project risk strategies.
6. Assess proven scheduling techniques.
7. Explain the steps involved in building a project’s budget.
8. Outline tasks associated with closing a project.

1. Evaluate methods for risk management.
2. Apply best practices for project budgeting and cost management procedures.
3. Utilize various project scheduling techniques.
4. Develop a quality management plan to ensure project quality.
5. Prepare a final project report.
6. Determine project requirements using requirement collection tools and techniques.
7. Outline project communications to manage stakeholder expectations and report performance.
8. Plan project procurements by identifying methods to manage procurements and monitor contract performance.

1. Analyze public administration as a multidisciplinary field of research and practice.
2. Examine the concept of intergovernmental reinvention in public service.
3. Appraise a code of ethics as it relates to public administration.
4. Explore applicable financial management and budgeting methods useful in public administration in order to solve real-world problems.
5. Critique management styles of public managers in public organizations as they apply to solving problems in the public agency/organization.
6. Deduce the viability of collaboration and coordination theories related to financial accountability and agency transparency in public agencies.
7. Integrate public administration theories into the evolving theoretical foundations of social equity, equality, and discrimination policies in managing public organizations.
8. Evaluate historical and contemporary public administration theories when applied to future trends in public administration.

1. Assess the relationship of historical and contemporary finance-budgeting theory to real-world public administration issues.
2. Discuss the ethical implications on the budget process at the federal, state, and local levels.
3. Compare contemporary financial management practices at the federal, state, and local levels.
4. Identify political factors that influence and determine financial management practice in the public arena.
5. Evaluate a model budget.
6. Consider the impact of citizen influence on the budgetary process at various levels of governance.
7. Describe the impact of budgetary deficiencies on public agencies.
8. Apply practical methods to reconstructing finance and budgeting techniques.

1. Explain the policy environment to include official policy makers and unofficial participants.
2. Evaluate the major stages in the public policy process.
3. Differentiate administrative politics and policymaking.
4. Analyze the methodological problems in the study of public policymaking.
5. Summarize theories of public policy decision-making.
6. Discuss the relationship between public policy and budgeting.
7. Assess future alternatives for reforming the relationships between government and the economy.
8. Analyze the impact that education and healthcare policies have on the future of policymaking.

1. Characterize nonprofit organizations’ roles and responsibilities in a democratic local government environment.
2. Design an effective communications strategy that conveys the nonprofit mission to specific internal and external audiences.
3. Analyze local government (municipal, county, and city) relationships that are complementary, supplementary or adversarial.
4. Depict strategies of using technology systems, e-learning, and e-training to strengthen relationships with government administration at the federal, state and local levels.
5. Articulate the challenges of advocating for grants-in-aid, fee-for-service, and eligibility service models, and associated effect on relationship building with local governments
6. Evaluate financial tax policies affecting nonprofits and proposed strategies for successful implementation of the service mission.
7. Assess the complexities of contracting and collaborating with local governments and small businesses.
8. Apply real-world exercises and library research useful to career planning in the nonprofit sector.